Wurl Unveils Advanced Advertising Platform Driven by Machine Learning

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  • The streaming industry is facing challenges in attracting and retaining viewers due to the influx of streaming apps and channels.
  • Wurl’s ContentDiscovery offers a solution by promoting tailored content to high-value viewers across streaming apps and mobile devices.
  • ContentDiscovery aims to drive strong conversion rates, high engagement, and increased retention, resulting in an unprecedented return on advertising spend (ROAS) in the CTV market.
  • The technology allows streamers and content publishers to target high-value users, optimize campaigns, and track ROAS with measurable campaigns.
  • Ron Gutman, the CEO of Wurl, believes that cost-effective discovery is the industry’s primary challenge, and ContentDiscovery addresses this by empowering streamers and publishers to allocate advertising budgets effectively.

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The rapid growth of the streaming industry has ushered in an era of unprecedented competition among streaming apps and channels. In this highly saturated market, attracting new viewers has become an uphill battle for streamers and publishers. The introduction of new subscriptions and free services has further intensified this struggle, as consumers are tempted to cancel their existing subscriptions and switch to alternative platforms. Amidst this challenging landscape, one company is poised to reshape the industry by offering a game-changing solution.

Enter ContentDiscovery, the innovative offering from Wurl, a leading provider of data-driven solutions for connected TV (CTV). Designed to address the pressing issue of cost-effective discovery, ContentDiscovery leverages advanced technology to identify high-value viewers and promote tailored content across streaming apps and mobile devices. With its imminent launch in North America and upcoming expansion into Europe, this groundbreaking solution is set to transform the way streamers and content publishers engage with their target audience.

ContentDiscovery empowers streamers and content publishers by enabling them to effectively reach their desired audience and maximize viewer retention. By leveraging sophisticated algorithms, this cutting-edge technology identifies viewers who are most likely to have an affinity for a particular show or genre. This targeted approach ensures that advertising campaigns yield impressive conversion rates and foster high viewer engagement. The result? Unprecedented return on advertising spend (ROAS) in the realm of CTV.

One of the key features of ContentDiscovery is its ability to facilitate the profitable scaling of campaigns. Streamers and content publishers can now optimize their campaigns based on specific metrics, such as yield or down-funnel performance. This data-driven approach ensures that every advertising dollar is utilized effectively, driving tangible results. Furthermore, the platform allows publishers to test different ad concepts and automatically fine-tune messages for maximum impact. With 100% measurable campaigns, tracking ROAS becomes an instantaneous process, enabling streamers and publishers to make data-informed decisions swiftly.

Ron Gutman, the CEO of Wurl, acknowledges that the streaming industry’s primary challenge lies in cost-effective discovery. This entails not only finding the right viewers but also engaging them in a meaningful way and retaining their interest with relevant content. With ContentDiscovery, Gutman believes that Wurl has developed a comprehensive solution that empowers streamers and publishers to allocate their advertising budgets wisely. By targeting high-value users who are more likely to convert and remain engaged, ContentDiscovery enables streamers and publishers to unlock the full potential of their content.

As the streaming industry continues to evolve, the importance of effective advertising and viewer retention cannot be overstated. ContentDiscovery represents a paradigm shift in how streamers and publishers approach these challenges. By leveraging data-driven insights, sophisticated algorithms, and personalized targeting, this groundbreaking solution propels the streaming industry into a new era of success. With ContentDiscovery, streamers and publishers have the tools they need to conquer the cost-effective discovery hurdle and thrive in the ever-competitive world of streaming entertainment.


The introduction of ContentDiscovery by Wurl signifies a significant shift in the streaming industry’s landscape. With the rising competition and challenges of attracting and retaining viewers, this innovative solution offers streamers and publishers a powerful tool for targeted advertising and effective viewer engagement.

By leveraging advanced technology and data-driven insights, ContentDiscovery has the potential to revolutionize the market, driving stronger conversion rates, higher engagement, and increased retention. This, in turn, can lead to unprecedented returns on advertising spend (ROAS) and unlock new opportunities for growth and success in the dynamic world of streaming entertainment.



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