Experiencing AR (augmented reality) in daily life



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Experiencing AR (augmented reality) in daily life

AR for shopping retail

AR can let you try a watch, a shirt, or a new shade of makeup. But the top use of AR shopping right now is furniture. AR’s unique ability to work within the world around us makes it easy to integrate a digital version of furniture right inside our house.

AR makes full use of 3-dimensional spaces. Major furniture retailers like IKEA or Houzz, have put ideas like this in use.

AR for businesses

Warehouses can build helpful navigations and instructions for workers. Architectural firms can display design in 3-dimensional space. Retailers can give customers novel ways to engage with products, and advertisers can reach consumers with immersive campaigns. This is just the tip of the iceberg.

The power of AR is that it lets the user build relationships with brands inside their physical spaces rather than trapped behind scenes.

Social media industry

Snapchat was the first media platform to fully embrace AR. The platform introduce lenses in 2015, building on the popularity of filters. These allowed users to digitally augment and manipulate faces including the famous rainbow vomitteing lens.

Google is working to develop an intuitive platform for creating content for social AR through AR stickers.

AR for gaming

2016, Pokemon Go, first viral AR game. All the location based adventure games like this are possible only through AR.

Education sector

Google launched an AR application for education. Expedition AR is an educational experience designed to help teachers show students information with simple and engaging AR visuals. This was designed to help teachers show students information using Augmented Reality.

Health care sector

AR is already in use in medicine, doctors and nurses are using AR enhanced visualization capability to more successfully diagnose patients, plan procedure and execute treatment plans.

AR would be able to guide surgeons through complex operations. Medical sciences is one of the most exciting areas for AR, to impact both today and tomorrow.

Non-profits organisations

These use AR to build brand identity and encourage deeper engagement around critical issues. These can be used by the non profits to create an experience for millions of people.

eg. They want to make people aware about climate change by showing 3-D visuals through their phones in their backyard only.

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